And owners Fenway Sports Group have re-emphasised that stance in a public statement on the club's official website maintaining that Coutinho is not for sale.
For many on Merseyside, the scenario is eerily familiar, with Fernando Torres, Javier Mascherano, Xabi Alonso, Luis Suarez and Raheem Sterling all leaving when the club hoped they would stay.
The Reds have rejected two bids from the Spanish giants in recent weeks and it was revealed last week he would be interested in making the switch if a deal could be reached amicably between the two clubs.
Liverpool would get in excess of £100m for their Brazilian playmaker in this insane summer transfer market and while that might look like good business to the number crunchers at Anfield, there is a much bigger overall story to look at here.
Liverpool's American owners say Philippe Coutinho will not be sold in this transfer window, amid interest in the Brazil playmaker from Barcelona.
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Sono davvero eccitato al pensiero di vedere che stile di gioco adotteranno i giocatori. Stiamo facendo del nostro meglio per creare un gioco che risponda alle aspettative.
"I think I've already said it a few times but maybe that's not 100 per cent clear.
With Barcelona looking to account for the loss of forward Neymar Jr.to Paris-Saint Germain, the rumor mill has produced some names reportedly being considered by the Blaugrana.
The former Inter Milan player, who joined Liverpool from the Serie A side for £8.5m in 2013, signed a new five-year deal in January that did not include a buy-out clause.
He also confirmed Coutinho would not be available for the trip to Watford on Saturday due to a back injury.