Microsoft's mixed reality ecosystem grows with partner program expansion

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While companies are already free to build apps for HoloLens in-house using Microsoft's software development kit (SDK), they may not always have the relevant expertise, which is why Microsoft has been investing resources in helping creative agencies get up to speed through "extensive, hands-on training".

Microsoft have announced an expansion to a program that trains companies on mixed reality, including its own HoloLens technology. Microsoft said in a blog post it chose to expand the network due to demand from partners and customers.

Just over a year ago at Build 2016, we welcomed 10 digital and creative agencies to develop mixed reality solutions as part of the HoloLens Agency Readiness Partner Program.

Microsoft has more than 30 HoloLens Agency Readiness Partners working on proof of concepts, pilots and deployments of mixed reality solutions for customers including Boeing, Cirque du Soleil, Cylance, PGA Tour, Real Madrid and Stryker.

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Eligible partners (as defined by this 15-minute quiz) must complete a multi-week readiness program consisting of technical training on mixed reality solutions and sales and marketing readiness.

Today, we are excited to announce that due to growing demand from partners and customers, we have created the Mixed Reality Partner Program, which expands the agency readiness program to welcome systems integrators (SIs) and digital agencies around the world. As members of the Mixed Reality Partner Program, these SIs, and digital/creative agencies will play a critical role in building 3D and mixed reality experiences for enterprise commercial customers. Partners may also be able to qualify for additional support upon completion for engineering, marketing and sales.

Virtual reality headsets such as the Oculus Rift and HTC Vive have largely targeted consumer and gaming experiences.

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