The phone might be priced at Rs. 500 and this might also increase company's growth rate.
Jio is the only operator which runs a 4G VoLTE network, while its rivals such as Airtel, Vodafone and Idea still are running trials on VoLTE but haven't launched commercially. Sharma expects the launch of Jio's mass-market 4G feature phone "to happen any time from now" if the company is targeting urban low-end customers. The sole objective of the release of this feature phone is to bring more 2G customers of other networks to its 4G network.
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A move which could bring in another wave of disruption in the telecom market, the much-awaited 4G VoLTE feature phone, with a price tag as low as Rs500, is all set for a launch by Reliance Jio, this Independence Day. It also has some main Chinese original device manufacturers (ODMs) including Zhejiang Techain Electronics Technology Co., Shenzhen CHINO-E Communication Co, Crave and Megaphone. The announcement of the feature device on 21 July suggests that the device will hit the markets on August 15. People aware of the details said that shipments should begin from Julyend or early-August, with the company looking at a possible launch for August 15. The new phone is expected to be launched under the Lyf brand, which is part of the Mukesh Ambani-backed Reliance Digital. The new data plan may cost Rs. 80-90. As of April 2017, Jio reportedly has 112.55 million subscribers, and this new player is expected to continue on its customer acquisition spree with many more aggressive tariff plans and the launch of cheaper products for tech savvy new generation.
The revelation of the device is yet not confirmed by the company. The 2G feature phone users who have been wary of shifting to smart phones due to the affordability factor and lack of use case, can be benefited by these phones supporting 4G VoLTE and priced affordably. On an average of five million feature phones, the handset makers, roughly sell 15 million smart phones a month.