Google tightens measures to remove extremist content on YouTube

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Google has announced four additional steps it will take in the fight against online terror, specifically on YouTube, as it looks to reassure users and advertisers it is taking a tough stance on brand safety and content control. The search giant has today taken to its official blog to detail measures the company is adopting to curb the issue at hand.

Mr Johnson said there should be no "safe space" for terrorists online adding: "We are pushing back Daesh militarily, but the threat we face is evolving rather than disappearing as they lose ground in Iraq and Syria".

'There should be no place for terrorist content on our services.

In the future, videos such that contain inflammatory religious or supremacist content will appear behind an interstitial warning and they will not be monetised, recommended or eligible for comments or user endorsements. Google responded by changing the types of videos that can carry advertising, blocking ads on videos with hate speech or discriminatory content. Google also created a system to allow advertisers to exclude specific sites and channels in YouTube and Google's display network.

"That means these videos will have less engagement and be harder to find", he writes.

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Google said that it had invested in systems using content-based signals to identify videos that need to be removed while there were newly-developed partnerships with experts, counter-extremism agencies, and other technology companies to strengthen its efforts.

In the wake of atrocities in London Bridge and Manchester, Theresa May has urged social media companies such as Google, Facebook and Twitter to take down terrorist content. It will work with Jigsaw, previously known as Google Ideas, to implement the "redirect method" more broadly across Europe.

It said that this is a promising approach that harnesses the power of targeted online advertising to reach potential Isis recruits and redirects them towards anti-terrorist videos that can change their hands about joining.

But, as Walker wrote, that isn't always as simple as it sounds, particularly since as of 2012, one hour of content is uploaded to the platform each second, as AdWeek reported, noting that makes a century of video every 10 days. And we'll keep working on the problem until we get the balance right.

"Extremists and terrorists seek to attack and erode not just our security, but also our values, the very things that make our societies open and free". Tech companies can help build lasting solutions to this complex challenge. "We are committed to playing our part". It has been joined by their industry colleagues-including Facebook, Microsoft, and Twitter, who're now working on the development of a common platform to accelerate their rate of action against extremist content online. A 2014 report by the International Center for the Study of Radicalization and Political Violence found that more than half of ISIS recruits follow Jibril on Facebook or Twitter.

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