Are Tidal's 4:44 Ads Promoting A New Jay Z Album?


People in NY think numbers popping up on billboards in the city are proof a new Jay Z album is coming. The mysterious Tidal-affiliated advertisement has sparked speculations about his new album as it has appeared on some random places in New York City and hip-hop oriented online music sites.

To add fuel to the fire, over past few months, producers the likes of Zaytoven and Swizz Beatz have been sharing images with Jigga all across social media. It seems like all of the signs are hinting that Jay Season is upon us, and fans truly believe that a number of Tidal ads are hinting at a forthcoming release. Beyoncé and Jay Z were also born on the fourth day of September and December, respectively, and were married on April 4. Nothing is confirmed, but some claim Jay's streaming service Tidal is behind the ads. If this is the case, it would be Hov's first album since his massively successful 2013 release, Magna Carta Holy Grail.

Both Jay Z and his wife Beyonce are also well known for having a love affair with the number four. Daughter Blue Ivy's name can be turned into the Roman numeral for four.

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Someone also said she saw a casting for a Jay Z video in Los Angeles. Others speculate it's the long-awaited Blueprint 4 or the:44 could mean the eagerly anticipated Jigga-Bey collab.

Either Jay Z is a marketing mastermind or his fans are too into conspiracy theories.